Consumerization of Healthcare: Understanding Patient Behavior

The consumerization of healthcare is reshaping how patients interact with the medical system. As more people take a proactive approach to managing their health, medtech companies have a unique opportunity to harness patient behavior and drive real value. At LSI Europe ’24, a panel of industry experts gathered to discuss the evolving landscape of consumerization in medtech and the need to understand and target patient behaviors to enhance health outcomes.

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